Case study

EvolvX

An AI voice agent that sells, and the system behind it.

A grounded voice agent that answers questions, qualifies leads and logs every call, with a CRM behind it.

The challenge

What they needed.

EvolvX is a fitness and wellness platform with over 600 guided home workouts, structured programs, nutrition guidance, progress tracking and community, delivered through a mobile app. The problem was the top of the funnel. People arrive with the same questions every time. What is included, is it for beginners, how many workouts are there, what happens after I subscribe. Answering those questions is the job standing between an interested person and a subscriber, and it does not scale by hiring.

Our approach

What we did.

We built a voice AI agent to have that conversation, and made one decision early that determined whether it would work: the agent answers from a written knowledge base, not from its own general knowledge. We wrote two knowledge bases with the client, an FAQ and an onboarding guide, covering what EvolvX is, who it is for, what a subscriber gets, how programs are structured, and how the company thinks about fitness, including its position that progress is measured in strength, mobility and consistency rather than body size.

What we built

Everything that shipped.

Conversational voice agent through ElevenLabs, spoken rather than typed
Grounded in two written knowledge bases, an FAQ and an onboarding guide, authored with the client
Answers stay accurate and consistent with how the company actually talks about itself
CRM covering customers, agents and leads
Call logs recorded against each record, so every conversation becomes something a human can pick up
Dashboard over the pipeline, showing leads, conversations and what needs following up

Inside the build