# The Tech Thingy™

> A Mumbai product engineering and SaaS studio. We design, build, run and market software for founders and operating businesses, in plain language and with honest pricing.

The Tech Thingy™ (operated by NavTosh Tech LLP) is a small studio that ships real software: web and Shopify builds, mobile apps, custom platforms, cloud work, UI/UX, and done-for-you LinkedIn content. We also build our own products. Everything below is a real page on the site.

## About

- [About](https://www.thetechthingy.com/about-us): who we are, the founders and the team.
- [Work](https://www.thetechthingy.com/work): selected case studies of real client builds.
- [Contact](https://www.thetechthingy.com/contact_us): book a free call, no pitch decks.

## Services

- [Web development](https://www.thetechthingy.com/services/web-development): Fast, scalable websites and platforms engineered for conversion, maintainability and search visibility, from a marketing site to a full product platform.
- [Shopify development](https://www.thetechthingy.com/services/shopify-development): Custom Shopify stores for D2C and commerce brands, built to convert and to run smoothly for the team behind the counter, not just to look good in a screenshot.
- [Software development](https://www.thetechthingy.com/services/software-development): Custom systems, internal tools and product platforms built around how your business actually works, replacing the spreadsheets and manual steps that no longer hold.
- [Mobile apps](https://www.thetechthingy.com/services/mobile-development): Cross-platform apps with a native feel, for the customers and teams who live on their phones, shipped fast and polished properly.
- [UI/UX design](https://www.thetechthingy.com/services/ui-ux-design): Human-centred interfaces that turn visitors into enquiries and confusion into flow, grounded in how your actual users behave, not in design trends.
- [Cloud & DevOps](https://www.thetechthingy.com/services/cloud-services): Automated infrastructure, CI/CD pipelines and cost-optimised cloud, so you ship without fear and your systems stay up without heroics.
- [Digital marketing](https://www.thetechthingy.com/services/digital-marketing): Campaign and content systems built to drive qualified traffic, improve conversion, and compound over time, run by people who also build the thing the traffic lands on.

## Products

- [The Real Estate Thingy](https://www.thetechthingy.com/products/the-real-estate-thingy): An ERP built for how Indian builders actually sell and run projects.
- [The Laundry Thingy](https://www.thetechthingy.com/products/the-laundry-thingy): Everything a laundry or dry-cleaning business needs to run, in one system.
- [LinkedIn Content Management](https://www.thetechthingy.com/products/linkedin): We write it, design it and publish it. You approve and get on with your work.

## Case studies

- [Retrocart & Trybix](https://www.thetechthingy.com/retrocart): The full operations platform for 56 fresh-produce markets in Bengaluru, then productised for other retailers.
- [Bamboostan](https://www.thetechthingy.com/bamboostan): Identity, Shopify storefront, an 88-model manufacturing ERP, a Flutter accounts console and an MCP server joining them.
- [Kleansweep](https://www.thetechthingy.com/kleansweep): Seventy-one models covering orders, production, logistics, procurement, payroll and customer wallets.
- [PK Universe](https://www.thetechthingy.com/pk-photography): Four live properties for one owner, including a multi-tenant face-search gallery platform.
- [The Good Growth Company](https://www.thetechthingy.com/the-good-growth-company): A SaaS platform unifying Amazon, Myntra, Flipkart, Blinkit, Zepto and Ajio, with crawl engines and bulk campaign automation.
- [JVM Spaces](https://www.thetechthingy.com/jvm-spaces): Unit allocation, payment schedules, generated letters and a customer portal for a residential developer.
- [TechSur](https://www.thetechthingy.com/pivota): PRD, functional spec and eighteen user flows for a self-hosted SDLC platform, plus two marketing sites.
- [EvolvX](https://www.thetechthingy.com/evolvx): A grounded voice agent that answers questions, qualifies leads and logs every call, with a CRM behind it.
- [Restful Baby Sleep](https://www.thetechthingy.com/rbs): Three products for a parenting business, including an AI panel that fills an entire story record from an uploaded manuscript.
- [ShivKrupa Group](https://www.thetechthingy.com/shivkrupa): Gate cameras detect vehicles, supervisors confirm the load, and every trip becomes an auditable record.
- [Finexta InfoTech](https://www.thetechthingy.com/finexta): Corporate site for a fintech products company, rendered server-side from their live API.
- [Akyra Active Life](https://www.thetechthingy.com/akyra-active-life): Parent brand site, a shared blog engine deployed per brand, and email infrastructure with delivery logging.
- [Jind Mahia](https://www.thetechthingy.com/jindmahia): Identity, Shopify store, catalogue migration and content for a Punjabi apparel label.
- [Laxakaar](https://www.thetechthingy.com/laxakaar): Store, content engine and a media pipeline that keeps a visual brand quick.
- [Wavryn Active](https://www.thetechthingy.com/wavryn-active): Store, content engine and two Google Apps Script automations replacing paid Shopify apps.
- [Shaadi Films](https://www.thetechthingy.com/shaadifilms): A cinematic digital experience for Sands & Vows, a Goa-based wedding storytelling studio.
- [DCevo](https://www.thetechthingy.com/dcevo): High-impact dashboards, platforms, and automations built to grow with your business.

## Guides and articles

Plain-English writing for business owners on what software costs, what to ask for, and how to tell good work from bad.

- [Local SEO for Indian service businesses: the eight things that matter](https://www.thetechthingy.com/blogs/local-seo-india): Local SEO for an Indian service business comes down to eight things, and the first one, your Google Business Profile, matters more than the other seven combined. Here they are, in priority order.
- [ERP for small builders: what it should actually do](https://www.thetechthingy.com/blogs/erp-for-small-builders): For a builder, the hard work starts after the booking: allocating units, tracking payments against milestones, issuing demand letters. That, not a sales dashboard, is what real estate software is actually for.
- [WhatsApp automation for Indian businesses: what it costs and what it does](https://www.thetechthingy.com/blogs/whatsapp-automation-india): WhatsApp automation is not one cost, it is three: a provider subscription, Meta's per-message charges, and a setup fee. And since 2025 you are billed per message, not per conversation. Here is the honest breakdown.
- [Why your website is slow, and it is probably not your hosting](https://www.thetechthingy.com/blogs/why-your-website-is-slow): When a website is slow, it is almost always the images, not the hosting. Here is how to check in two minutes on your own phone, the four real causes in order, and the numbers that actually fix it.
- [What an admin panel is, and when your business needs one](https://www.thetechthingy.com/blogs/what-is-an-admin-panel): An admin panel is the private screen where your team runs the business: orders, customers, stock, staff. Here is what belongs in one, what does not, and the signal that tells you it is time.
- [Shopify or custom: which one does your business actually need](https://www.thetechthingy.com/blogs/shopify-vs-custom-website): The Shopify versus custom decision is not settled by your storefront. It is settled by your operations, what happens after the order. Here are the four questions that decide it in ten minutes.
- [The real cost of a cheap website](https://www.thetechthingy.com/blogs/cost-of-a-cheap-website): A cheap website is rarely cheap. The build is the small part. The real bill comes later, in the handover you never got, the admin you cannot use, and the accounts that are not in your name.
- [What a Shopify store actually costs in India in 2026](https://www.thetechthingy.com/blogs/shopify-store-cost-india): A launch-ready Shopify store in India starts around Rs 35,000, and two things move that number: how many products you have, and whether your design fits inside the theme. Here is the honest breakdown.
- [How to Choose a Tech Agency for Your Startup Without Getting Burned](https://www.thetechthingy.com/blogs/how-to-choose-a-tech-agency-for-your-startup): Most founders pick their tech agency the way they'd pick a restaurant. Reviews, vibes, and a nice-looking menu. Here are the actual red flags and green flags from 40+ client relationships.
- [SEO for Founders Who Don't Have Time for SEO](https://www.thetechthingy.com/blogs/seo-for-founders-who-dont-have-time-for-seo): Most SEO advice is written for full-time content marketers with editorial teams. This is for founders with two hours a month, here's where to put them.
- [How to Brief a Developer Without Getting Burned](https://www.thetechthingy.com/blogs/how-to-brief-a-developer-without-getting-burned): Most founders overpay for development because they don't know how to scope, specify, or evaluate what they're buying. This changes that.
- [LinkedIn for B2B Brands: What Actually Works in 2026](https://www.thetechthingy.com/blogs/linkedin-for-b2b-brands-what-actually-works): Most company LinkedIn pages are digital ghost towns. The ones that work follow a specific content strategy that most agencies don't know and most brands don't execute. Here's what it looks like.
- [The 8 Automations Every Small Team Should Have Running by Now](https://www.thetechthingy.com/blogs/automations-every-small-team-should-have-running): If your team is still doing these eight things manually, you're losing hours every week that could be recovered in an afternoon. Here's exactly what to build and how.
- [Why Your Website Isn't Converting (It's Not What You Think)](https://www.thetechthingy.com/blogs/why-your-website-isnt-converting): Most founders blame their website's design when conversion is low. The real problems are almost always structural, not visual, and they're fixable without a rebuild.
- [The AI Tools Founders Actually Use (And the Ones That Are Just Hype)](https://www.thetechthingy.com/blogs/ai-tools-founders-actually-use): Every founder is being sold AI tools right now. Most aren't worth your time. Here's what actually moves the needle, and how to build a stack that works.

## Workshops

- [Workshops](https://www.thetechthingy.com/workshops): live, practical sessions for founders and operators.

## Contact

- Email: sales@thetechthingy.com
- Studio: Mumbai, India
- Operated by NavTosh Tech LLP