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Notes from the studio

Plain writing on building software.

For business owners, not developers. What things cost, what to ask for, and how to tell good software from bad, from a team that builds it every day.

Product26 Oct 202610 min read

Real estate CRM for builders in India: what matters, what it costs, how long it takes

Choosing a real estate CRM in India? What builders actually need, what to ignore, typical costs, and how long setup takes.

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Tech19 Oct 20269 min read

Your app developer disappeared. How to take back control, and what it costs

Developer stopped responding or vendor shut down? A step-by-step guide to recovering your app, what you need, and what a takeover costs in India.

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Automation13 Oct 20269 min read

Amazon, Flipkart, Myntra in one dashboard: how D2C brands automate marketplace reporting

Selling on several marketplaces? How to combine Amazon, Flipkart, Myntra and quick-commerce data in one dashboard, what to automate first, and the cost.

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Tech6 Oct 20269 min read

Can AI build my business website, or do I need a developer? (2026)

AI website builders are genuinely good now. When they are enough, when you need a web development company, and what each really costs in India.

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Marketing30 Sept 20268 min read

Local SEO for Indian service businesses: the eight things that matter

Local SEO for an Indian service business comes down to eight things, and the first one, your Google Business Profile, matters more than the other seven combined. Here they are, in priority order.

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Product29 Sept 20269 min read

ERP for small builders: what it should actually do

For a builder, the hard work starts after the booking: allocating units, tracking payments against milestones, issuing demand letters. That, not a sales dashboard, is what real estate software is actually for.

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Automation24 Sept 20268 min read

WhatsApp automation for Indian businesses: what it costs and what it does

WhatsApp automation is not one cost, it is three: a provider subscription, Meta's per-message charges, and a setup fee. And since 2025 you are billed per message, not per conversation. Here is the honest breakdown.

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Tech22 Sept 20266 min read

Why your website is slow, and it is probably not your hosting

When a website is slow, it is almost always the images, not the hosting. Here is how to check in two minutes on your own phone, the four real causes in order, and the numbers that actually fix it.

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Product17 Sept 20267 min read

What Is an Admin Panel? Meaning, Features and Cost

An admin panel is the private back-office screen your team runs the business on. What belongs in one, the features that matter, and what it costs to build.

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Tech15 Sept 20269 min read

Shopify or custom: which one does your business actually need

The Shopify versus custom decision is not settled by your storefront. It is settled by your operations, what happens after the order. Here are the four questions that decide it in ten minutes.

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Tech10 Sept 20267 min read

The real cost of a cheap website

A cheap website is rarely cheap. The build is the small part. The real bill comes later, in the handover you never got, the admin you cannot use, and the accounts that are not in your name.

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Tech8 Sept 20268 min read

Shopify Store Cost in India (2026): Full Price Breakdown

Shopify store cost in India starts from Rs 25,000. The full 2026 price breakdown by tier and add-ons, plus the two things that really move the number.

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Growth13 Aug 20266 min read

How to Choose a Tech Agency for Your Startup Without Getting Burned

Most founders pick their tech agency the way they'd pick a restaurant. Reviews, vibes, and a nice-looking menu. Here are the actual red flags and green flags from 40+ client relationships.

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Growth28 Apr 20268 min read

SEO for Founders Who Don't Have Time for SEO

Most SEO advice is written for full-time content marketers with editorial teams. This is for founders with two hours a month, here's where to put them.

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Tech22 Apr 20267 min read

How to Brief a Developer Without Getting Burned

Most founders overpay for development because they don't know how to scope, specify, or evaluate what they're buying. This changes that.

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Marketing17 Apr 20268 min read

LinkedIn for B2B Brands: What Actually Works in 2026

Most company LinkedIn pages are digital ghost towns. The ones that work follow a specific content strategy that most agencies don't know and most brands don't execute. Here's what it looks like.

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Automation14 Apr 20269 min read

The 8 Automations Every Small Team Should Have Running by Now

If your team is still doing these eight things manually, you're losing hours every week that could be recovered in an afternoon. Here's exactly what to build and how.

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Growth10 Apr 20267 min read

Why Your Website Isn't Converting (It's Not What You Think)

Most founders blame their website's design when conversion is low. The real problems are almost always structural, not visual, and they're fixable without a rebuild.

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AI7 Apr 20268 min read

The AI Tools Founders Actually Use (And the Ones That Are Just Hype)

Every founder is being sold AI tools right now. Most aren't worth your time. Here's what actually moves the needle, and how to build a stack that works.

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