CRM for builders
The Real Estate Thingy
The CRM built for Indian builders: leads, site visits, live inventory, channel partners and bookings in one place.
Quick answer
The Real Estate Thingy (TRET) is a CRM built for Indian real estate builders, bringing leads, site visits, live inventory, channel partners and bookings into one place, on web and mobile. It suits builders running one or several projects who want their whole sales process in a single system. Pricing starts at ₹1,299 per user per month (billed quarterly, plus GST), with a custom Enterprise tier for group-level, multi-company teams.
Most builders run their sales on WhatsApp and a spreadsheet.
It works until it does not. A lead goes quiet and nobody notices for three weeks. A channel partner claims a booking that someone else's team sourced. The sales head asks which tower is moving and gets three different answers. The payment schedule lives in one person's head.
TRET is built for that reality, not for a generic sales pipeline borrowed from software companies.
- 4
- Applications: web, API, mobile, admin
- 3
- Platforms: iOS, Android, web
- 7
- Core modules, from inventory to reporting
Who it’s for
Sound familiar?
- Builders and developers running one project or twenty
- Sales heads who need to know what is actually happening across towers, not what the last person told them
- Channel partner managers tired of arguing about who sourced which booking
- Site sales teams who work from a phone, not a desk
What it does
The whole cycle, in one place.
Inventory that is actually live
Projects, towers and units, with availability updating as bookings happen. No more calling the office to check whether 704 is still free.
A pipeline that does not go quiet
Every lead carries its own activity history, follow-ups and call logs. When something has not been touched, the system says so, rather than waiting for someone to notice.
Channel partners, without the arguments
Partner records, assignment history and commission tracking, so who sourced what is recorded when it happens rather than reconstructed later. This is the single most common source of dispute in builder sales, and it is a data problem, not a people problem.
Site visits through to booking
Site visits scheduled and logged, bookings recorded against specific units, payments tracked against the booking. The whole cycle in one place.
Calls that log themselves
Telephony integration, so calls are recorded against the lead automatically. Sales teams stop doing data entry, and managers get a record that reflects what actually happened.
A portal for channel partners
Partners get their own link rather than sending enquiries into a WhatsApp group. They register clients there, see each one's progress, and the first registration wins with a timestamp.
Reports that answer real questions
Which projects convert, which channel partners deliver, where leads stall, what is booked against what is available.
Where it runs
Office and site, on every screen.
- Web
- Full dashboard for sales heads and management
- Mobile · iOS & Android
- Site teams working from the phone, with the whole pipeline in hand
- Channel partner portal
- Partners manage their own leads and see their own commissions
- Booking portal
- Booking flow, connected to live unit availability
Why choose it
What makes it different.
It knows what a unit is
Generic CRMs model deals. Builders sell units: project, tower, floor and unit. TRET is built around that structure, so availability, holds and pricing are always current.
WhatsApp is built in
One tap from any lead, with your own message templates filled in with the buyer’s name, project and unit, and every message logged on the lead.
It knows what a channel partner is
Not a “referral source” bolted on. Every partner gets their own portal link to register clients, the first registration wins with a timestamp, and their commission is worked out at booking.
It keeps going after the booking
Payment schedules and demand notes are built in, and the buyer gets a customer portal to follow their booking. The sale does not end at “won”.
Pricing
Plans that fit the business.
Priced per user, billed quarterly, with a 7-day free trial. Minimum 2 seats and no setup fee. Onboarding, data import and training are included.
Growth
Most builders
₹1,299
per user / month, billed quarterly, + GST
- Mobile app
- Channel partner portal
- Reporting
- Multiple projects
- Telephony integration
- Priority support
- Onboarding & setup
Enterprise
Group-level, multi-company
Custom
- Everything in Growth
- Multi-company
- Dedicated support & SLA
- Custom modules
Minimum 2 seats. No setup fee. Prices exclude GST. Pay only for the people who use it; add or remove seats as the team changes.
Questions
Before you ask.
Is this only for large builders?
No. The smallest useful setup is one project with a two-person sales team. The structure scales up rather than requiring scale to be useful.
Can channel partners access it?
Yes, through their own link. They register clients and see each client's stage, and nothing else. Their commission is calculated automatically when a unit is booked.
Does it work on mobile?
Yes, native applications on iOS and Android, not a mobile website. Site teams work from the phone.
Can we import existing leads?
Yes. Bulk import from a spreadsheet is supported during onboarding.
What about our existing telephony setup?
TRET has telephony integration with configurable settings, so calls log themselves against the lead.
Who owns the data?
You do. Export is available at any time.
Start a conversation
Tell us what you’re building.
A real conversation about your business and whether we’re the right team to help. Free, and no obligation either way.
Reach us directly
- Call
- +91 859-141-8661
- Studio
- Thane, Mumbai Metropolitan Region
- Response time
- Within a few hours, working days