The Tech Thingy logoThe Tech Thingy

Notes from the studio

Plain writing on building software.

For business owners, not developers. What things cost, what to ask for, and how to tell good software from bad, from a team that builds it every day.

Tech19 Oct 20269 min read

Your app developer disappeared. How to take back control, and what it costs

Developer stopped responding or vendor shut down? A step-by-step guide to recovering your app, what you need, and what a takeover costs in India.

Read
Tech6 Oct 20269 min read

Can AI build my business website, or do I need a developer? (2026)

AI website builders are genuinely good now. When they are enough, when you need a web development company, and what each really costs in India.

Read
Tech22 Sept 20266 min read

Why your website is slow, and it is probably not your hosting

When a website is slow, it is almost always the images, not the hosting. Here is how to check in two minutes on your own phone, the four real causes in order, and the numbers that actually fix it.

Read
Tech15 Sept 20269 min read

Shopify or custom: which one does your business actually need

The Shopify versus custom decision is not settled by your storefront. It is settled by your operations, what happens after the order. Here are the four questions that decide it in ten minutes.

Read
Tech10 Sept 20267 min read

The real cost of a cheap website

A cheap website is rarely cheap. The build is the small part. The real bill comes later, in the handover you never got, the admin you cannot use, and the accounts that are not in your name.

Read
Tech8 Sept 20268 min read

Shopify Store Cost in India (2026): Full Price Breakdown

Shopify store cost in India starts from Rs 25,000. The full 2026 price breakdown by tier and add-ons, plus the two things that really move the number.

Read
Tech22 Apr 20267 min read

How to Brief a Developer Without Getting Burned

Most founders overpay for development because they don't know how to scope, specify, or evaluate what they're buying. This changes that.

Read

Tell us what you’re building.

A real conversation about your business and whether we’re the right team to help. Free, and no obligation either way.

Reach us directly

Studio
Thane, Mumbai Metropolitan Region
Response time
Within a few hours, working days
Blog: Web, Shopify, AI & Founder Notes | The Tech Thingy