Case study

Jind Mahia

A cross-border ethnic-wear store, rebuilt collection by collection.

Brand identity, a multi-currency Shopify storefront rebuilt one collection at a time, and a shared content engine.

The challenge

What they needed.

Jind Mahia sells handcrafted Indian ethnic wear across five currencies, with listed addresses in both New Delhi and Virginia. The fastest route to a store that size is to export an existing catalogue and bulk import it, which gets a storefront live quickly and leaves a specific mess behind: prices carried over from another market, product data that does not match the new listing, and collection pages that look assembled rather than designed. A catalogue in that state is slow to fix, because every product needs a human decision.

Our approach

What we did.

We rebuilt the storefront collection by collection rather than product by product. Working one collection at a time meant pricing, product detail and imagery could be corrected as a coherent set, and progress was visible to the client as whole sections of the store came right. Alongside the catalogue work: brand identity across logo variants, a landing site, an instance of the shared Akyra content engine, and the storefront details that decide whether a browsing customer keeps going.

What we built

Everything that shipped.

Brand identity: horizontal, vertical and reversed logo variants plus favicon and print assets
Multi-currency Shopify storefront presenting in USD, GBP, INR, CAD and AUD
Catalogue rebuilt collection by collection across eight named collections
Separate Women and Men navigation trees, from lehenga and sarees to kurta sets
Product detail pages with an image carousel, related products and recently viewed items
Customer testimonials, newsletter capture and links across five social platforms
Blog instance on the shared Akyra content engine, seven posts live

Inside the build