Case study
Bamboostan
A brand, a store, and the system that runs behind it.
Identity, Shopify storefront, an 88-model manufacturing ERP, a Flutter accounts console and an MCP server joining them.
The challenge
What they needed.
Bamboostan had a genuinely differentiated product: real bamboo, handcrafted in India, across fitness, home, drinkware and gifting. What they did not have was a brand, a way to sell online, or any system to run the business behind the storefront. Most agencies would have built the store and stopped. The harder problem was everything downstream of the order: what gets made, from which raw materials, by whom, packed into which shipment, sent with which waybill, and how the money comes back.
Our approach
What we did.
We started with brand before touching a page, because the product philosophy of real materials and never a lookalike had to shape every decision that followed. Then we built outward from the storefront into operations. Five workstreams: brand identity, the Shopify store, a manufacturing and fulfilment ERP, a mobile console for the accounts team, and an integration layer connecting the ERP to Shopify so the two stopped being separate worlds.
What we built
Everything that shipped.
- Brand identity: logo, colour system, typography, voice, packaging and an asset library
- Custom Shopify theme built to the identity, with the catalogue architected on Bamboostan's own Move, Live, Carry and Give framework
- Gift box builder for curated high-value seasonal orders
- Manufacturing ERP across 88 models: bills of materials, work orders, design masters and core specifications
- Materials tracking: consumable masters, inventory and a consumables ledger with full movement history
- Fulfilment chain: picklists, packlists, manifests, shipment batches, AWB management and fulfilment records
- Pincode-level turnaround times, so customers see realistic delivery estimates rather than a flat promise
- Amazon sales alongside Shopify in one operations view
- Google Ads campaign data pulled into the same system as orders
- Flutter accounts console, so invoices, remittances and reconciliation are not locked in a desktop panel
- MCP server moving inventory, catalogue and order data between the ERP and Shopify without re-entry
- Separate B2B landing page and enquiry route for wholesale buyers
Inside the build
See it in action.
Outcomes
The results.
4.8 stars, 1,200+ reviews
Customer rating
88
ERP models
Bill of materials to shipped waybill
Traceability
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