Past workshop · Growth
Why Your Website Isn't Selling
Turn your website from a digital brochure into a lead machine, without rebuilding it from scratch.
About this session
Most websites look decent and do nothing. Visitors arrive, browse for 20 seconds, and leave, without ever becoming a lead. In this session, we dissect exactly why that happens and what to fix.
We'll analyse real websites live, apply conversion rate optimisation principles, and build a prioritised action list you can hand to your developer (or action yourself) the next day.
No theory. We diagnose, we fix, we measure. 90 minutes that will change how you think about your website forever.
What you’ll learn
- The anatomy of a high-converting landing page, every element explained
- Why visitors don't convert (and the 5-second fix for each)
- CTA strategy, where to place them, how to write them, when to test
- Above-the-fold optimisation: what you have 3 seconds to communicate
- Trust signals, what builds credibility and what kills it
- Mobile conversion: why desktop-first design is killing your leads
- Analytics setup: knowing which pages to fix first
- How to brief a developer to implement changes without confusion
Who it’s for
- Founders whose websites aren't generating leads or inquiries
- Marketers running paid ads to landing pages
- Agency owners wanting to improve client conversion rates
- Shopify store owners wanting more add-to-cart
- Anyone who suspects their website is costing them business
What you walk away with
- 90-min live session with Q&A
- Landing page audit checklist (30+ checkpoints)
- CTA swipe file (50 high-converting CTAs by industry)
- Recording access within 24 hrs
- Certificate of completion
- Private community access
Your instructor
Toshita Pandey
Founder, The Tech Thingy · in tech since 2015
Toshita has shipped software at Disney, Bewakoof and Builder.ai, and now runs The Tech Thingy. These sessions come from the actual work, not a slide deck.
Questions
Do I need a technical background?
No. Every session is built for non-technical founders and operators. We use plain language, real examples, and no jargon.
Will I get the recording?
Yes. All registered participants get recording access within 24 hours of the session, watch it at your own pace.
Is this actually live or pre-recorded?
100% live. You can ask questions, get your screen reviewed, and interact with the instructor in real time.
What's the refund policy?
Seats are limited and non-refundable once confirmed. If you can't make the live session, the recording covers everything. For queries: sales@thetechthingy.com
How do I join the session?
A Zoom link and joining instructions are emailed immediately after registration. You'll get a reminder 24 hours and 30 minutes before.
Can I submit my website to be reviewed live?
Yes. We review submitted websites live during the session. Submit via the form sent after registration, first 5 get live critique.
Is this relevant for e-commerce stores?
Absolutely. We'll cover both service-based websites and product/e-commerce stores including Shopify.
Start a conversation
Tell us what you’re building.
A real conversation about your business and whether we’re the right team to help. Free, and no obligation either way.
Reach us directly
- Call
- +91 859-141-8661
- Studio
- Mumbai, India
- Response time
- Within a few hours, working days