Case study

The Good Growth Company

Marketplace intelligence across six platforms.

A SaaS platform unifying Amazon, Myntra, Flipkart, Blinkit, Zepto and Ajio, with crawl engines and bulk campaign automation.

The challenge

What they needed.

Brands selling across India's marketplaces work blind. Advertising data lives on one platform, sales on another, inventory in a spreadsheet, competitor prices nowhere at all. Comparing performance across channels means a person exporting six reports and reconciling them by hand, by which point the week has moved on. The Good Growth Company helps brands track and optimise that performance, and needed a product with enough depth to serve both the daily operational decisions and the longer-term growth strategy.

Our approach

What we did.

We built around the workflows of marketplace managers, the people who actually run brand accounts on Myntra, Amazon and Blinkit every day, rather than around whatever shape the data arrived in. The critical decision was not to build a generic connector. Each marketplace has its own advertising model, reporting structure and quirks, so each got its own data model with a consistent layer above it. Cross-platform comparison is native rather than approximate, which is why the platform answers questions a generic tool cannot.

What we built

Everything that shipped.

Six marketplaces live: Amazon, Myntra, Flipkart, Blinkit, Zepto and Ajio, each with its own data model
Crawl engine across product detail pages, listing pages, keywords and competitors
Keyword rank tracking with new keyword discovery
Scheduler with per-platform frequency control and a status dashboard by date
Day-over-day trends across advertising, ROAS and availability
Bestseller rank tracking at style level with category rank and trend
Ad spend split across branded, competition and generic, with ROAS against each
Bulk campaign creation across multiple campaigns at once
Bulk optimisation of budgets, status and CPC
Bulk style exclusions, pulling underperforming styles out of ad groups at scale
Data upload portal with staging tables for large backfills
Pincode coverage and competition tracking for hyperlocal platforms